Project Overview
Geek Genics was engaged by Ababeel Consulting to revamp their social media marketing strategy, moving from a singular focus on lead generation to a comprehensive multi-channel approach.
Challenges in This Project
- High Cost-Per-Click (CPC)
- Low Engagement Rates
- Lack of Organic Growth
- Ineffective Content Strategy
- Targeting Limitations
Client Issue:
Before working with us, Property Linker Real Estate was primarily using Facebook and Instagram ads but faced significant issues with high cost-per-click (CPC), reaching over RS 300+ per click. Despite their ad spend, engagement remained low, and organic reach was limited.
Our Solution:
Strategic Ad Optimization:
Implemented advanced targeting and retargeting strategies.
Creative Content Development:
Created highly engaging social media posts, including video and image-based content highlighting Property Linker’s services.
Organic Growth Tactics:
Developed a consistent posting schedule to keep the audience engaged.
Results Achieved:
With our strategic intervention, Ababeel Consulting experienced a significant transformation:
Lead Quality Improvement:
Their CPC dropped drastically, reducing from RS 300 per lead to approximately RS15-RS16 per lead.
70x Business Growth:
Within the same budget, they achieved 70x business growth, with high-quality leads
Creative Video marketing
Through our explainer videos, we broke down Ababeel Consulting’s visa and immigration services into easy-to-understand steps, making complex processes approachable for clients. These posts not only positioned Ababeel as an expert in the field but also boosted engagement by providing valuable insights that followers found useful and informative.
