Project Overview
Geek Genics was engaged by Ababeel Consulting to revamp their social media marketing strategy, moving from a singular focus on lead generation to a comprehensive multi-channel approach.
Challenges in This Project
- High cost of leads at 150 PKR per lead.
- Limited engagement and reach on social media platforms.
- Ineffective marketing strategies that did not resonate with the target audience.
Client Issue:
 Ababeel Consulting faced serious challenges with their social media marketing due to incorrect ad settings, lack of adherence to Facebook ad policies, and poorly optimized campaigns. Their Facebook and Instagram ad campaigns had high cost-per-click (CPC) rates, yet provided almost no return in terms of lead quality. Their social media strategy lacked structure, and due to policy violations, their Facebook page was restricted, and all 20 staff members had their WhatsApp accounts banned.
Our Solution:
When Geeks Genics took over their social media marketing, we started with an in-depth analysis of their existing issues. Our approach included:
4-Step Page Strategy:
Reconstructed their social presence with a professional outlook.
Compliance and Ad Policies:
Resolved compliance issues with Meta’s advertising policies to lift restrictions.
Comprehensive Marketing on Meta Suite:
Integrated Facebook and Instagram through Meta Suite for streamlined ad management.
Results Achieved:
With our strategic intervention, Ababeel Consulting experienced a significant transformation:
Lead Quality Improvement:
Their CPC dropped drastically, reducing from $150 per lead to approximately $15-$16 per lead.
70x Business Growth:
Within the same budget, they achieved 70x business growth, with high-quality leads
Creative Video marketing
Through our explainer videos, we broke down Ababeel Consulting’s visa and immigration services into easy-to-understand steps, making complex processes approachable for clients. These posts not only positioned Ababeel as an expert in the field but also boosted engagement by providing valuable insights that followers found useful and informative.
